NEW YORK TIMES AND INTERNATIONAL BESTSELLING AUTHOR

On Writing

Jan242025

Rolling Stone – Building the Author Brand: From Inkwell to Instagram

In an era where TikTok can turn a midlist novel into a bestseller overnight and readers spend as much time scrolling through author Instagram stories as they do turning pages, the mystique of the reclusive writer has become a luxury few can afford. The contemporary publishing landscape demands authors to be more than just storytellers — they must become their own marketing powerhouses, social media strategists and personal brand architects. More…

Posted by J.D. Barker

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